Character and Art

To make it in the art world does one have to be a character? In Thornton, the author describes the people who work at Artforum as characters. They are eccentric, have huge personalities, and strong opinions. Even their presentation of self is performative, they dress in outrageous outfits that are meant to command attention. Thinking outside of just Artforum many of the most well known artists are themselves a spectical. Warhol, Cindy Sherman, Sophie Calle: all of them are characters who are almost as equally well known as their work. So how do these two things interact, persona and work. Do they have to? Does success depend on it?